(Four out of five ethicists agree that this isn't product placement since I wasn't paid to do it.)
Don't get the logos on these two pieces of merchandise mixed up. One of them represents Indiana University; the other symbol generically represents what profession/field of knowledge?
The Indiana University logo is a conjoined IU, but the logo on the hat is the Greek letter psi—as in psychology. Hence the outline of the brain.
These folks used their brains to solve the puzzle: Charlie, Aditi, Peter V., Peter M., Leo S., Atticus, Reade, Maddy, Anna K., Jason, Zachary S., and Dr. Yetman.