When I saw this license plate, I thought "Cool, they've been doing this for over twenty years!"
But then I realized that an assumption I'd made was definitely wrong.
What was my original assumption and how did I realize it was wrong?
Anyway.
One day I was riding BART home from a demonstration (it was early 2003, people were protesting the Iraq war) and someone handed me a bumpersticker that said REFUSE EMPIRE. I was about to hand it back for lack of a bumper to stick it on, but then it hit me that I knew exactly where to put this sticker. I went home and stuck it on the wall in a particular area of my co-op, an area where I spent a lot of time because of my assigned chore. What was that chore?
(Favorite wrong answer: Replacing fuses in the fusebox.)
Solution
I was in charge of trash and recycling (my official title was Czar of Offal Attrition). REFUSE EMPIRE looked just right above our bins.
Congratulations to yesterday's solvers Ian, Leo S., Peter V., Peter M., Charlie, Jacob C., Dr. Hill, Dr. Yetman, Kate, and Zachary S. Thanks to everybody who made a guess!
Ten years later, Dr. Shapiro revived Puzzle of the Day at Proof School, writing each day's puzzle on a name tag. After 600 puzzles or so, he was just starting to feel normal about students reading his chest all the time when campus closed and the puzzle, like the rest of our lives, moved online. New puzzles are posted daily on school days.
Want to catch up on old PotDs? There's an archive currently containing puzzles from March to December 2020.